In your shoes

In your shoes

Your life, the way you tell it, is all about the people, the encounters, the events. But because you’re so familiar with each of them, it can sometimes just seem like a series of unconnected dots, not part of a pattern, and not the work of art and feat of resilience it really is.

Dance with the Reader

Dance with the Reader

How do you know that you’ll keep your reader engaged? It’s impossible to guarantee, but you can at least be fairly sure that if you’re interested in the subject and engaged by it, then you’re fairly likely to take your readers on a journey with you, and not lose them along the way.

Portrait of the Artist

Portrait of the Artist

Writing about art raises an age-old challenge. It is of course far harder to write concisely than to drone on for page after page. Because it requires a certain tightness of structure and language, a clear road map and an equally clear purpose.

Tell us a Story

Tell us a Story

Like many (all?) human stories, Vicky Bokengo’s background is remarkable. It contains hidden gems and golden nuggets – and the job of the writer is to shine a light on them so that people engage with that story, and then of course take action: reaching out, making deals, doing business in whatever form.

Interiors, Exteriors

Interiors, Exteriors

The most important step by far is talking to you, the client. You know your own clients, what drives them, what keeps them awake at night, what the problem is that’s driving them to seek out your product or service. You may not have all these facts at your fingertips but through the questionnaire I send you and the subsequent discussion, you’ll have a much clearer idea of where you stand, maybe even stumbling across ideas you’ve never thought of before.

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