The Blog

Weekly posts on how I write, what I write about, and why. Plus a few insights into my history as a writer, and some of the lessons I’ve learned down the years about the art and science of telling unforgettable stories.

Category

Case Studies

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One Shade of Grey

One Shade of Grey

I began to realise that perhaps this was exactly what readers of this kind of novel wanted. Who was I to impose my reading standards on the housewives (mostly) who go for this stuff? Maybe this was an excellent example of the genre, and the kind of novels I personally like to read would have been totally inappropriate for this audience?

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Category

Process

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Completing the Circle

Completing the Circle

Remember – my aim is for you to share what you’ve got as widely as possible. And for that, you need to be 100% happy with it. Only then will I also be 100% satisfied.

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Category

Autobiography

Here is the most recent post in this category. If you want to see all posts in this category, please click the button below.

Picking Up the Pen

Picking Up the Pen

The moment I boarded the Emirates flight to Paris out of Dhaka, and settled into my spacious business class seat (“Complimentary glass of champagne, you say? Don’t mind if I do!”), all thoughts of being a writer seemed to dwindle.

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All categories

Here are the most recent posts across all categories.
One Shade of Grey

One Shade of Grey

I began to realise that perhaps this was exactly what readers of this kind of novel wanted. Who was I to impose my reading standards on the housewives (mostly) who go for this stuff? Maybe this was an excellent example of the genre, and the kind of novels I personally like to read would have been totally inappropriate for this audience?

read more
A Healthy Website

A Healthy Website

The first thing your customer wants to feel when they arrive on your site is that you “get” them, that you understand them. It all comes down to what you write. To show them you’ve got the right service or product, you have to start out by talking about them more than you talk about you, or the magic of what you do.

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Outside the Box

Outside the Box

Whatever strategic steps you then take to bring about your plan of action, it all begins, deep down, with realising just how much you have to offer and to seeing yourself portrayed in the eyes of an objective onlooker. That’s the key trigger at the heart of any process of personal and professional transformation.

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Completing the Circle

Completing the Circle

Remember – my aim is for you to share what you’ve got as widely as possible. And for that, you need to be 100% happy with it. Only then will I also be 100% satisfied.

read more
Spiral Staircase

Spiral Staircase

The piece is nowhere near finished after that first draft. And this is where the spiralling process comes in. It needs revisiting on several occasions before it can move on, and just like you can’t jump from step 1 to step 5 on a staircase, you can’t move from stage 1 to stage 5 in the writing. Sometimes you realise you’re both moving on up and going round in circles.

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Private Eyes

Private Eyes

As a fan of detective series, I’ve always been fascinated by what are known as “evidence boards” – the panels covered in pictures, clippings, maps, and words which sleuths use to display all the clues they’ve amassed. But how does that apply to writing?

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Magic Memory

Magic Memory

We’ve come a long way in terms of technology. Interviewers before my time had to be excellent note takers, perhaps in shorthand. And of course interviews had to be conducted face to face in the same room, or perhaps down the telephone.

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Face to Face

Face to Face

My first step is then to research your field. All that enables me to write better questions to find out more about who you are and what you do, leading up to our extended interview.

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Those Deadly Sins

Those Deadly Sins

What your About page has to do with pride, greed, wrath, envy, lust, gluttony and sloth. Marketing gurus tell us that behind all great advertising is an appeal to one of the deadly sevensome.

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3 in the Morning

3 in the Morning

Once initial contact has been made, my job is to start crafting questions that delve a bit more into who you are, what you do, or what you make, and more importantly perhaps, why.

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Making Contact

Making Contact

Getting in touch is easy enough these days — here on the site you can see a WhatsApp button on every page for a start. On several pages you can also see an option to book an initial 15-minute consultation, completely free of charge.

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Picking Up the Pen

Picking Up the Pen

The moment I boarded the Emirates flight to Paris out of Dhaka, and settled into my spacious business class seat (“Complimentary glass of champagne, you say? Don’t mind if I do!”), all thoughts of being a writer seemed to dwindle.

read more
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