New Year, New Beginning

Andrew Morris

Professional writer and translator. Described by his mother as “a genius” and by everyone else as “that Welsh bloke”.

January 11, 2021

Tell My Story is still only just over four months old, but off to a great start. It can read, write, walk and talk, already! It looks set to be a precocious toddler…

It was born at the height of the pandemic, but of course lockdowns and restrictions on movement are no problem for a writer. If anything, there are benefits to be drawn from the situation — more stillness, more concentration, and beyond that, a growing awareness worldwide that we increasingly communicate in words, onscreen — that our messages count.

For me, these early months have brought a fascinating variety of writing tasks, from charting the entire life story of a translator for a profile, to writing the web copy for an artisanal soap manufacturer, and from creating the LinkedIn profile of an Afro-European entrepreneur to crafting an artistic statement for an abstract artist, capturing her vision and her techniques. Other engaging projects have included web copy for a translator wishing to branch into cultural consulting in her native Egypt, a letter of motivation for a high-powered international NGO job and the website for a physiotherapist specialising in circus acrobats and athletes!

What unites all of these diverse texts is the presence of a real person at the core. A world away from corporate mission statements, or screeching copy to sell discounted widgets, these interactions involve in-depth interviews with my clients, based on questionnaires that seek to tease out their vision, their style and their personality, enabling me to write something that fits them perfectly. 

It was not by chance that I set out to create Tell My Story based on the tagline “Writing for real people”. My work is all about that close human encounter, that attempt to understand, define and capture, promote, and sometimes even shape… There are times, for example, when certain clients come to me with a diffuse and rather vague project, and we work together to map out exactly what they want to offer, and why. We also, crucially, identify the motivations, needs and challenges of their target reader. As a result, my clients often emerge not only brandishing a shiny new text but with a clearer sense of purpose, and stronger motivation than ever before.

It’s detailed, painstaking , introspective work, but in each case, the aim is the same: to produce a text my clients can’t wait to share. And above all, one that produces results — gets them that job offer, new eyeballs and engagement, or new clients.

And if the testimonials scattered across this page are anything to go by, then we’re on target!

Over to you

Care to share your thoughts? Head on down to the comment section.

You May Also Like…

In your shoes

In your shoes

Your life, the way you tell it, is all about the people, the encounters, the events. But because you’re so familiar with each of them, it can sometimes just seem like a series of unconnected dots, not part of a pattern, and not the work of art and feat of resilience it really is.

read more
Dance with the Reader

Dance with the Reader

How do you know that you’ll keep your reader engaged? It’s impossible to guarantee, but you can at least be fairly sure that if you’re interested in the subject and engaged by it, then you’re fairly likely to take your readers on a journey with you, and not lose them along the way.

read more
Portrait of the Artist

Portrait of the Artist

Writing about art raises an age-old challenge. It is of course far harder to write concisely than to drone on for page after page. Because it requires a certain tightness of structure and language, a clear road map and an equally clear purpose.

read more


Submit a Comment

Your email address will not be published.

Pin It on Pinterest

Share This
× How can I help you?