Remember – my aim is for you to share what you’ve got as widely as possible. And for that, you need to be 100% happy with it. Only then will I also be 100% satisfied.
The piece is nowhere near finished after that first draft. And this is where the spiralling process comes in. It needs revisiting on several occasions before it can move on, and just like you can’t jump from step 1 to step 5 on a staircase, you can’t move from stage 1 to stage 5 in the writing. Sometimes you realise you’re both moving on up and going round in circles.
As a fan of detective series, I’ve always been fascinated by what are known as “evidence boards” – the panels covered in pictures, clippings, maps, and words which sleuths use to display all the clues they’ve amassed. But how does that apply to writing?
We’ve come a long way in terms of technology. Interviewers before my time had to be excellent note takers, perhaps in shorthand. And of course interviews had to be conducted face to face in the same room, or perhaps down the telephone.
My first step is then to research your field. All that enables me to write better questions to find out more about who you are and what you do, leading up to our extended interview.
What your About page has to do with pride, greed, wrath, envy, lust, gluttony and sloth. Marketing gurus tell us that behind all great advertising is an appeal to one of the deadly sevensome.